Safe business is profitable business
From the Autumn/Winter 2010 edition of Bush Telegraph Magazine.
Forests NSW has come a long way in safety management since the organisation first became self-insured 12 years ago. Being self-insured allows Forests NSW to manage its own risk by taking claims management in-house and being directly responsible for the costs of injuries. Today, Forests NSW holds a three-year licence and safety performance is continually improved. With the firmly held belief that a safe business is a profitable business, the organisation is well placed to take the next step in its safety journey.
Forests NSW chief executive, Nick Roberts, and his senior management team have a vast array of experience and knowledge of safety within a broad range of businesses and industries. The team all subscribe to the theory that strong and unwavering leadership from the top is the key to driving an embedded culture of safety leadership throughout the entire business.
It is this diversity of experience and strong views that has driven the development of Forests NSW new safety strategy, published under the title ‘First Priority’.
The strategy was developed by a group of employees selected to participate in a benchmarking exercise. The group visited some key businesses with similar risk profiles, but renown for having a strong safety culture and excellence in safety performance.
The exercise proved worthwhile with each organisation willing to share their own safety journey and the information gained. This proved invaluable in the development of our new strategy.
‘First Priority’ is based on the premise that individual behaviour, underpinned by a robust management system, is the key to having a safe workplace. Having a system alone, without the employees having the right attitude and displaying leadership in safety, is not enough to achieve excellence in safety performance.
Safety is about people, and about doing everything we can to make sure that our employees go home safe and well each day. The responsibility for that lies with each and every employee.
Based on this philosophy, the strategy has three pillars – leadership, engagement and system.
The leadership component focuses on personally demonstrating safety leadership behaviour at all levels. Organisations with a strong safety culture have employees who display solid safety leadership. Safety leadership is where every employee understands how they contribute to the safety culture, take ownership of their own behaviour and lead by example in safety, regardless of their hierarchical position.
Engagement is targeted at initiatives that provide all employees with opportunity, skill and knowledge to participate in safety initiatives. This is driven by education sessions, marketing initiatives and other safety programs such as ongoing benchmarking exercises where all employees have opportunities to engage in safety as part of everyday business.
The system component of the strategy keeps much needed attention on the framework that underpins the daily work that is carried out and meets our licensing requirements. It is the safety management system that guides our everyday work, and manages the risk of harm to our employees.
There are many initiatives that fall under each of those pillars, which will be implemented over the next three years.
With the implementation of the strategy, Forests NSW has already seen a significant improvement in its safety performance in 2008-2009 over the previous year. However, that improvement is not viewed as a reason to reduce the level of attention to safety across the business.
The focus remains high and will continue until employees are no longer harmed at work.
Delia Farthing - People, Learning & Culture, Sydney

