Marketing agricultural products and services
$25.00 AUD (inc GST)
Buy online
Phone/fax/mail
Order by phone
Call 1800 025 520 (international 61 2 49398888)
Order by fax
Fill out the order form
[Cat No.: B738 price: $25.00] and Fax to 02 4938 5549 (international 61 2 4938 5549)
Order by mail
Fill out the order form
[Cat No.: B738 price: $25.00] and Mail to:
Tocal College, CB Alexander Campus,
Paterson NSW 2421
This book gives farmers the tools to become a marketer rather than just a producer.
It details market specifications, product promotion, quality control and how to respond to consumer demands for animal welfare practices, health, food safety, environmental and ethical issues.
Table of Contents
- Introduction
- Chapter 1 Basic considerations
- Chapter 2 Market specifications and quality focus
- Chapter 3 Selling unbranded products
- Chapter 4 Price risk management
- Chapter 5 Marketing branded or niche products
- Chapter 6 The marketing plan - putting it all together
- Chapter 7 Further reading, support and training
Book details
| Title | Marketing agricultural products and services |
|---|---|
| Pages | 74 |
| ISBN | 978-1 7425 6060-1 |
| Catalogue number | B738 |
| Year of publish | 2011 |
| Price | $25.00AUD (inc GST) purchase online |