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Marketing agricultural products and services - Online PROfarm course

Course details

Name: Marketing agricultural products and services
Description: This course is designed for those interested in exploring the concepts associated with marketing of agricultural products and services.
Cost: $285
Course aims: The aim of this course is to understand and prepare a marketing plan to monitor and measure your product or service in today's market place.
Learning outcomes:
  • Marketing chains and value adding
  • Market research
  • Market trend and performances
  • Identifying market specifications
  • Promotions and price risk management
Length: Approximately 8 weeks. This includes assessment.
Course program/structure:

There are five topics in this subject:

  • Basic consideration
  • Market specifications and quality focus
  • Selling unbranded products
  • Marketing branded or niche products
  • Price risk management
  • The marketing plan - putting it all together
Resources and method of delivery: Online. All students will be provided with course resources.
Accreditation:

This course is mapped to the following national units of competency:

  • AHCBUS505A - Develop a marketing plan
  • AHCBUS502A - Market products and services.

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More about online courses

This course is delivered online, allowing participants to undertake the course from home, at a time that suits them.

What are online courses

Contact us

Tocal College, CB Alexander Campus
Phone:  1800 025 520
Email:  profarm@tocal.com