Hayley Purbrick

Hayley standing in her garden and smiling to the camera

Hayley Purbrick has a passion for people, communication and agriculture, with a  particular interest in understanding the entrepreneurial spirit in rural communities and the nuances of creating, influencing and changing culture.

Hailing from the Riverina town of Deniliquin where she lives with her husband and two children, Hayley’s work is empowering smaller communities to think outside the square and adopt an innovative approach in managing the every changing landscape of farming.

Growing up as the fifth generation of Tahbilk Winery, Hayley studied a Bachelor of Agriculture at University of Melbourne, followed by a Diploma in Applied Commerce. She started her working career as a corporate tax consultant before returning home to manage the Wine Club & Tourism operations of the family business.

Hayley works part time as Tahbilk’s Environment Manager while growing her community work under the banner Big Sky Ideas; best known locally as The Riverina Collective.

Her vision is to create vibrant small town communities across regional NSW filled with people who think like entrepreneurs.

Skills

  • Community engagement
  • Customer service
  • Marketing, sales, communication
  • Strategic business planning

Sectors/Industries

  • Wine industry
  • Tourism
  • Community development
  • Family business

Achievements

  • Finalist: 2017 NSW-ACT RIRDC Rural Women’s Award
  • Vice President: Deniliquin Childcare Centre
  • Member and Marketing/Promotions Coordinator: Can Assist, Deniliquin
  • Member: Australia’s First Families of Wine

Contacts

M 0408 129 782
E hpurbrick@tahbilk.com.au
W bigskyideas.com.au
W theriverinacollective.com.au