Rebecca Barnes

Rebecca is standing next to a table with bowls and baskets of produce

After an international career in finance and insurance Rebecca Barnes moved to the northern NSW coastal town of Ballina 20 years ago seeking a career and lifestyle change that would allow her to balance work and family.

When research led her to realise the nutritional benefits and untapped potential of Australian native foods Rebecca and her business partner established Playing with Fire Native Foods.

An industry leader Playing with Fire Native Foods grows, processes, manufacturers and supplies native foods both domestically, to local farmers markets, gourmet food shops and high end restaurants, and internationally to Asia, USA and Europe.

With demand currently outstripping supply due to the growing interest from chefs, foodies, nutritionists and international markets Rebecca believes the industry is at a critical point and needs to expand to ensure its survival.

Rebecca wants to showcase the native food industry and provide industry leaders with a platform to connect and share their stories and to educate potential growers about the enormous potential of bushfoods.


  • Communication
  • Management/Administration
  • Business & Marketing


  • Australian Native Food growing, sourcing, distribution
  • Exports: USA, Japan, Korea, Western Europe
  • Indigenous communities


  • Managing Director: Playing with Fire Native Foods Pty Ltd
  • Finalist: 2017 NSW-ACT RIRDC Rural Women’s Award
  • Secretary/Treasurer/Public Officer: Bushfood Sensations Inc, 2017
  • Treasurer: North Byron Farmers’ Market Inc, 2017


M 0434 190 239