The NSW Government wants more local seafood on more NSW plates and is launching a program to boost the value of the NSW seafood industry.
The Eat More NSW Seafood 2021 grants program is designed to build marketing and promotion capability within seafood businesses through small-scale (less than $10,000 excluding GST) and large-scale ($10,000 to $100,000 excluding GST) grants.
The purpose of the campaign is to increase consumption of NSW seafood, drive the value of NSW seafood through increased awareness and consumption, and build industry capabilities and cohesiveness.
Strategic objectives of the campaign are to:
The Eat More NSW Seafood 2021 grants program is funded under the Marine Estate Management Strategy. The ten-year strategy was developed by the NSW Marine Estate Management Authority to coordinate management of the marine estate.
The Eat More NSW Seafood 2021 grants program will be offered in two streams:
The small and large-scale funds are open to owners of a registered seafood business in NSW, NSW commercial fishing licence holders, and NSW fishing business owners, holders of an aquaculture permit in NSW, and seafood industry associations or like-seafood industry entities whose members meet one of the above criteria, and may be delivered in partnership with other producers, retailers and/or marketing/promotional companies.
All project submissions will be assessed under the Program Guidelines.
Applications for Eat More NSW Seafood 2021 grants program must show how projects will deliver on one or more of the following objectives:
Projects must be completed by 30 June 2023.
Eat More NSW Seafood 2021 grants program will make funding available for projects within NSW and provide opportunities within regional NSW.
Please review the Program Guidelines for further details.
Following the review of the applications to confirm that the applicant is eligible an Evaluation Panel will make recommendations to the Minister for Agriculture and Western NSW.
Large scale applicants must submit a detailed financial business case application, to demonstrate how the campaign/activity will be funded and executed.
Once the application has met the eligibility criteria (being the applicant eligibility and project eligibility), applications will be assessed against the assessment criteria. The assessment of the eligible applications will be undertaken by an Evaluation Panel.
The role of the evaluation panel will be to review each application and provide recommendations to the Minister for Agriculture and Western NSW to award the successful applicants.
There are three options for submitting your application:
Questions about the program can be emailed to email@example.com including queries about eligibility and the application process.
Large Grants Project
Taste of Seafood Festivals
The grant will assist in delivering Taste of Seafood Festivals in Northern NSW, Southern NSW, Central Coast NSW and Inland NSW
The Program Objectives are to promote the sustainability and quality of NSW seafood; promote the health benefits of seafood consumption; increase consumer purchasing options across a broader variety of NSW Seafood products and educate consumers and the general community about the importance of sustainable fishing and aquaculture, and how they can help to achieve this through their seafood purchasing choices
Wild Catch Coming Home
The project will focus on promoting the quality, sustainability and health benefits of Wild Catch produce, introducing the individuals who are essential of building the supply of Wild Catch who can educate the NSW audience surrounding the governance and therefore sustainable harvesting of abalone and SUTS.
Broken Bay Pearl Farm
The project aims to create awareness and build community support across NSW for the NSW Akoya Pearl Oyster and to increase consumer purchasing options with a new seafood product
Nelson Bay Seafood Pty Ltd
This project will produce a unique seafood cookbook which will address a full complement of underutilised, sustainable species such as finfish, molluscs and crustacean.
Each section of the cookbook will be introduced by detailing structure, habitat, and what to look for when making a purchasing decision.
OceanWatch - NSW Seafood Industry Partnerships in Schools to 2030
The Seafood Industry Partnerships in Schools to 2030 (SIPS 2030) project will enable up to 200 fishers, farmers, processors or retailers to uniquely and directly ‘tell their story’ to 200 teachers and 6,000 students throughout NSW building support for industry by increasing understanding of sustainable practice and the pride of seafood people in delivering quality seafood product to the NSW communities.
SIPS 2030 will create an attractive, sustainable, viable engagement program for the NSW seafood industry to continuously engage with school communities throughout NSW to 2030.
This project will promote the sustainability and quality of Broadwater Oysters; promote the health benefits of oyster consumption; increase consumer purchasing options for Tide-to-Table oysters; educate consumers and the general community about the importance of sustainable farming and aquaculture, and how they can help to achieve this through their seafood purchasing choices.
Small Grants Project
Sapphire Coast Wilderness Oysters Inc - Sapphire Coast Oyster Trail Launch and Media Publicity Event
This project will launch and professionally engage media in the Sapphire Coast Oyster Trail.
Through the development of the Oyster Trail, oyster farmers will receive business mentoring and support to enable greater leverage from the promotion.
This investment into farmer business development will be ongoing. Promotional material developed for the oyster trail will be permanently hosted at Merimbula Visitor Information Centre
Pacific Urchin – Online
The project will encourage the consumption and preference for Wild NSW-sourced abalone over imported farmed or illegally sourced product.
It will demonstrate to Chinese targeted consumers the handling and preparation of live Black lip Abalone. It will also highlight the quality of purged, well-handled live product and educate consumers on legally sourced quality over poorly handled, undersized substitute product.
The project will incorporate the creation of a short YouTube narrative connecting pristine coastline with the harvest, handling, preparation and cooking of abalone translated in Mandarin and English. There is further potential to narrate in Korean, Japanese and Vietnamese.
Provide to the community via social media platforms.QR code.
Note: To avoid duplication of effort and resource allocation, the applicant agreed this grant will be provided to the Abalone Association of NSW for its project to further enhance and support the industry promotion of Abalone, Sea Urchin and Turban Shell products into the NSW domestic market.
Great Lakes Fisheries P/L - Seafood Connex Initiative
This project aims to connect catchers with consumers. It aims to give consumers informed choices about their purchases through a QR code, also placed throughout Sydney Fish Market.
It will build new communications interface through YouTube/Instagram/Facebook to gain greater community support for the industry.
It will involve a new website.
Sea Urchin Harvest Pty Ltd - Eat more sea urchin…and help us help the kelp
This project aims to expand the current domestic customer base and get a good foothold in international seafood markets where urchin roe is in high demand
Sea urchin roe is a misunderstood seafood. To those who already eat urchin roe, they know that the flavours are creamy, complex and a taste adventure that is simply delicious.
Blue Harvest Pty Ltd/Tru Blu Prawn Farms - Positioning Yamba Farmed Prawns for Growth
This project will develop a strong and identifiable brand that captures the NSW/Yamba provenance of Tru Blu tiger prawns.
Total Grants: $500,000