Supporting Seafood Future Guidelines

In these guidelines, you will find the fund objectives, eligibility criteria and application process, including the assessment criteria which will be used for the assessment of eligible applications.

The NSW Government wants more local seafood on more NSW plates and is launching a new program to boost the value of the NSW seafood industry up to $1million dollars, through a grants program.

The Supporting Seafood Future (SSF) grants program is designed to build marketing and promotion capability within seafood businesses through small-scale (less than $10,000 including GST) and large-scale ($10,000 to $200,000 including GST) grants.

The purpose of the campaign is to increase consumption of NSW seafood, drive the value of NSW seafood through increased awareness and consumption and build industry capabilities and cohesiveness.

Strategic objectives of the campaign are to:

  • increase value, through consumption of farmed and wild caught NSW seafood
  • increase shopper options across a broader variety of NSW seafood
  • drive awareness and build social licence of the NSW fishing community.

The Supporting Seafood Future grants program aligns with the NSW Marine Estate Strategy.

Eligible applicants

The seafood industry applicant must be:

  • The owner or an employee of a registered business in NSW,
  • and or a current registered commercial fisher or business
  • and or hold an aquaculture permit in NSW

The industry applicant must demonstrate that at least 50% of its business activity involves production or sale of NSW seafood (applicants are encouraged to partner with others [producers, retailers, marketing companies] to deliver best campaign outcomes).

Eligible projects

The Supporting Seafood Future program has been designed to drive consumption of local seafood to boost the value of the NSW seafood industry.

Projects must demonstrate the following:

  • Alignment with the strategic objectives of the campaign
  • Delivery of a net economic benefit to seafood industry located in NSW
  • Events/promotions must be run within the local government area of the applicant
  • The applicants must have a promotional/marketing action plan that extends beyond the initial funding period and has a focus on promotion of locally caught/harvested seafood
  • The applicants/project partners must be able to provide a dollar for dollar financial contribution to the running of the promotional campaign for which funding is sought, i.e. NSW DPI will pay 50% to match funding offered by applicants, up to $10,000.

Eligible project examples

Some examples of opportunities within the SSF Campaign could include:

  • Driving promotional events with retailers
  • Supporting and fostering local seafood promotional events
  • Cooking advertising – online and print
  • Food tours showcasing seafood outlets
  • Pop up events showcasing seafood meals, including less known species, higher value species, and or health benefits of consuming seafood
  • Driving themed events to promote regular consumption of seafood
  • Driving awareness of seafood community roles and the value they provide to the community

Ineligible projects

The Supporting Seafood Futures program will not support projects that:

  • are not located within NSW
  • from the recreational fishing industry sector
  • relate to buying or upgrading existing equipment
  • require ongoing funding from the NSW Government outside the fixed period of the program
  • request grant funding for operational expenditure, including but not limited to regular repairs and maintenance

Examples of ineligible projects include:

  • Purchase of boats and equipment to support ongoing business requirements.

Assessment

Eligible projects will be assessed against four program assessment criteria:

Criteria 1: Strategic assessment

Applicant must provide a background of the existing business.

Projects must align with the strategic objectives of the campaign.

Applicants must demonstrate how a project meets the objectives and eligibility criteria of the program.

Criteria 2: Economic assessment

Applicants must demonstrate how projects will deliver campaign is to increase consumption of NSW seafood, drive the value of NSW seafood through increased awareness and consumption, and build industry capabilities and cohesiveness.

Large scale application must partner with/or have access to other producers, retailers or marketing companies

They must also submit a detailed application, projects will need to demonstrate that the campaigns have the ability to extend beyond the initial funding period and have a focus on promotion of locally caught/harvested seafood.

Large scale application must submit a detailed financial business case application, of how they can demonstrate that the campaign will be funded and executed.

Criteria 3: Affordability

Under the guidelines, projects require a co-contribution of 50 per cent of the total grant amount.

Applicants must demonstrate that proposed projects have the ability to be repeated in the future without future NSW Government contribution.

Criteria 4: Deliverability

Applicants must demonstrate that they have the capacity and capability to deliver the project through robust strategies for procurement, project management and risk management.

Applicants should provide evidence of support from local stakeholders.

Grant funding

Up to $1million is available under the Supporting Seafood Future program.

The Supporting Seafood Future grants will be offered with two types of packages to the successful applicants. As identified in the times section below, the grants will be awarded across two funding rounds.

  • Small-scale (less than $10,000 including GST, with a maximum of 20 campaigns across the two rounds) local initiatives, and
  • Large-scale ($10,000 to $200,000 including GST, with a maximum of 4 campaigns across the two rounds) industry-wide/regional initiatives

All projects must have a minimum financial co-contribution of 50 per cent of the total grant amount.

Applicants must be able to support the initial financial contribution for the program, and payment of the grant will be made on a total tax receipt for activities that have been undertaken.

The NSW DPI logo needs to be used as part of the program and the details of this will be agreed with the successful applicants.

Timings

The funds will be awarded under two separate timings, to the value of $500,000 (including GST) each.

The first will close on the 25 February 2019 for payment made prior to the end of June 2019.

The second will close on the 5 August 2019 for payment made prior to the end of June 2020.

Applications

All applicants must:

  • Align with the relevant strategic objectives of the campaign
  • Provide information on how the project will be executed through a marketing campaign, with an individual breakdown on each component including timelines.
  • Show capacity that the promotional activities will be maintained/continue in the future that extends beyond the initial funding period and has a focus on promotion of locally caught/harvested seafood
  • Seek a grant amount of up to $10,000 (under the small scale fund) or $10,000 to $200,000 (under the large scale fund).
  • Have a minimum financial co-contribution of 50 per cent of the total grant amount. The co-contribution for the project must be confirmed upon submission
  • All external parties that work across the campaign are required to have, sound financial management system must be in place and appropriate insurances held by project partners/applicants. Details of this information should be detailed in the application.
  • Additional requirement for the large scale funds will be required to submit a detailed financial business case
  • Applications must partner with/or have access to others producers, retailers, or marketing companies with appropriate expertise to ensure delivery of campaign.

For more information

Questions about the program can be emailed to leanne.wilson@dpi.nsw.gov.au including queries about eligibility and the application process.

Amendment made on 1 February 2019 within the Eligibility projects

The applicants/project partners must be able to provide a dollar for dollar financial contribution to the running of the promotional campaign for which funding is sought, i.e. NSW DPI will pay 50% to match funding offered by applicants, up to $10,000. In-kind contribution will be considered within the 50% funding.