A brand for a better fishing future
A brand for a better fishing future
Supported by funding provided from the Recreational Fishing Trusts, Fish For Life is a collective identity for the initiatives underway in NSW that provide quality and sustainable fishing opportunities for recreational anglers.
Fish For Life aims to do the following:
- To promote recreational fishing as an exciting, healthy, inclusive and family activity for everyone to ensure long-term acceptance and support from the wider community
- To promote stewardship and a sense of ‘community’ amongst recreational fishers
- Introduce Fish for Life as an overarching and recognisable ‘identity’ for recreational fishing which collectively represents the many programs underway in NSW providing quality and sustainable fishing opportunities.
Check out Fish For Life on social media
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Can my organisation use Fish for Life?
Yes, we encourage this!
Any organisation, association, group, entity, individual, corporation or business interested in promoting the positive social and economic benefits of recreational fishing in NSW is welcome to apply to use Fish for Life as part of their marketing, promotions and social licence material.
Fish for Life is trademarked by NSW DPI - Fisheries on behalf of the NSW recreational fishing community.
How do I apply to use Fish for Life?
If you want to be part of Fish for Life and help promote a healthy, fishing future for recreational fishing, email fishforlife@dpi.nsw.gov.au.
Permission to use Fish for Life branding will be granted provided the applicant can commit:
- to promoting, supporting and endorsing the positive attributes of Fish for Life
- to consistently demonstrating responsible, ethical and sustainable behaviour
- to following NSW DPI Fisheries recreational fishing rules and regulations
If you do not comply with the above criteria, permission to be associated with Fish for Life will be withdrawn.
