Understanding how to correctly interpret weather forecasts helps primary producers make more informed business decisions, improve planning and reduce some of the weather-related risks.
Managing and making decisions around weather conditions is one of the greatest challenges faced by Australian primary producers, particularly as Australia’s climate is highly variable. This results in Australian agriculture being subject to more revenue volatility than most other countries in the world.
Unfortunately weather forecasts, particularly rainfall predications, are commonly misinterpreted. This leads to frustration and misinformed decision making that can be costly for our primary producers.