e-commerce in China for regional agribusinesses

Combining a business workshop in Sydney with a week in the e-commerce heart of China, NSW DPI proudly presents an exciting opportunity to participate in this food and agribusiness mission.

This is a participant funded mission - $8,500/person.

This government backed program will allow participants to:

  • Understand Chinese e-commerce markets
  • Develop relationships central to entering the China market
  • Understand the Chinese consumer
  • Learn about cross border trade in China
  • Gain critical government and commercial insights
  • Upskill in marketing, logistics, culture and risk
  • Develop and strengthen e-commerce skills to expose your product to the 1.4 billion strong China market
  • Develop relationships with similar businesses, government and market representatives

We are looking for interested NSW agribusinesses to participate in the mission.

Limited places are available and expressions of interest close 8 February 2019.

For more information or to register your interest email: e.commerce@dpi.nsw.gov.au


Preliminary Sydney meeting

27 - 28 February 2019 (includes meals and one night accommodation in Sydney CBD)

  • Ice breaker dinner with guest speaker (27 Feb 2019)
  • Morning event at NSW Parliament house (28 Feb 2019), talks from Chinese e-commerce experts such as CCIC, Austrade, NSW Trade and Investment
  • Afternoon tour of Diagou stores (personalised shoppers for Chinese customers)

China trip

24 - 30 March 2019


  • NSW T&I
  • Austrade
  • Local e-commerce platform
  • Tencent (WeChat)
  • Beijing Road shopping district
  • Cross-border warehouse
  • High end supermarket
  • Activity – setup and place online orders in-country


  • Kaola
  • Alibaba (Tmall, Taoboa, 1688.com)
  • Hema store
  • Cross-border warehouse
  • Activity – setup and place online orders in-country


  • Austrade
  • Local e-commerce platform
  • Suning
  • JD.com
  • Cross-border Marco Polo
  • Hema store
  • Activity – setup and place online orders in-country

Webinar – e-commerce mission information webinar

For more information on the e-commerce mission, join the webinar on Friday 1 February 2019 from 12:30pm - 1:30pm.

Webinar details

e-commerce in China webinar 
Fri, 1 Feb 2019 12:30 PM - 1:30 PM AEDT

Please join the meeting from your computer, tablet or smartphone. 

This meeting is locked with a password : DPI e-commerce

You can also dial in using your phone. 
Australia: +61 2 9087 3604

Access Code: 922-341-917

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